François-Henry Bennahmias – CEO of Audemars Piguet

François-Henry Bennahmias, CEO of Audemars Piguet, has a reputation for speaking his mind. In an interview with Monochrome Watches he talks about AP Certified Pre-Owned watches, leaving SIHH and more things.

To be honest the Royal Oak 15202 from Audemars Piguet will be always my favorite watch. And in my opinion the brand creates the most beautiful timepieces! So I’m even more excited to see what AP will change in the future. François-Henry Bennahmias talks in an very interesting interview with Monochrome Watches about the latest happenings at Audemars Piguet. Enjoy the video!

Here’s a brief overview of the topics:

  • 1 billion Swiss Francs revenue
  • Audemars Piguet leaving SIHH
  • Time to market
  • Knowing the end client
  • Certified Pre-Owned watches
  • Swatch Group x Audemars Piguet hairspring collaboration

Also check out the five watches you should looking for.

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